Are you a REALTOR? I am very proud to be a REALTOR who prescribes to the Code of Ethics.

There are 17 Articles which outline specific duties to customers/clients, the public, and to REALTORS.

I would like to highlight Article 16 which requires REALTORS to respect exclusive relationships. So, if a customer has an exclusive relationship with REALTOR 1, then REALTOR 2 is not permitted to talk with the customer without the permission of REALTOR 1.

Now, each article has Standards of Practices that clarify different situations and can guide REALTOR conduct. It’s imperative that REALTORS know and understand each of the Articles and follow them accordingly. Case in point, there are times that REALTOR 2 can contact the customer and they are outlined in the Standards!

If you would like more information contact me. I’m Ric Giumenta. You can have a good day or a bad day. It’s your choice. Make good choices.

See you next time!

How confidant are you in your ability to do your job well?

If I said that I had a property that I would like to list or buy, are you the right person to help me? I hope that you said yes to that question. And if I asked “Why should I hire you?”, can you tell me in a short and sweet response that you are the right choice?

You need an elevator speech to respond to this question filling two minutes of time and convincing me that you are the right person. I am sure that in your market, there are a number of Realtors that can do exactly the same job. What do you do differently? What makes you shine? Do you stand out amongst the Realtor masses?

Boast about your statistics: your market share, the number of listings sold, your access to unlisted properties, your designations, your certifications, your number of years as a full time Realtor. Get the picture?

People like doing business with professional, knowledgeable, successful people that they feel are competent to complete the task. Whether it’s buying or selling a home, they want the best person to handle the job. Are you that person? Tell them!

Has anyone recently asked you how the market is?

Standing in line at the grocery store, or where you pick up your morning coffee? Was your response, “Great!” or “Unbelievable!” When a potential customer asks an open-ended question like this, why do we give an answer that provides absolutely no information to the customer? Here is an opportunity to show off your expertise in real estate and provide good, factual information that the customer can use. People like working with experts in their field. Do you bring your car to a mediocre repairman? Don’t you want the best mechanic?

Here’s where you need to have an elevator speech on market statistics. How many houses sold this month compared the same month last year. How many listings are there compared to last year or last month. What’s the average price compared to last year or last month.

Do you get the idea? Know your market statistics and provide good factual information to prove that you are worthy of their business. Where can you get this info? Try your local MLS. If you are a Florida REALTOR, try the FloridaRealtors.org page and navigate to Tools/Research and view Sunstats.

If you would like more information contact me.